The Directorate of Income Tax (PR , PP & OL) has produced a twelve episode quiz show on NDTV 24 x 7 called "Tax Your Brain" with a view to communicate with the school children and youth of the country on the "need for taxation in civil society".

The quiz show will feature 32 teams from 32 different cities of the country. These cities have been divided into 8 zones. Written tests were conducted in 32 cities, covering nearly 10,000 schools and the winner teams are representing their respective cities. Mr. Saurav Ganguly, ex-India cricket captain is the quiz master.

The show will be telecast every Saturday at 7.30 PM on NDTV 24x7.

Tax education initiative uses a televised quiz to engage school students on the importance of taxation in society. A government tax administration launched a televised outreach initiative to communicate the importance of taxation in civil society to schoolchildren and youth through a twelve-episode quiz show, using city-based selection tests and national broadcast to promote civic tax awareness rather than enforcement.