Public relations services taxable as service tax when provided, with liability on service provider and defined activities.

Taxability of public relations services is established under section 65(105)(zzzs) effective from 1-5-2006, applying to any service provided to any person for managing that person's public relations; the service provider (any person) is liable to pay service tax. Section 65(86c) defines public relations to include strategic counselling, media and perception research, corporate image management, media relations and training, press releases and conferences, financial public relations, brand support and launches, retail support and promotions, events and crisis communications. Circular No. 96/7/2007 paragraph 6 withdraws earlier technical clarifications and consolidates guidance on scope, classification, valuation, exports, receipts, exemptions and related matters.

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