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Common Advertisement Code will govern advertisements by stock...
Common Advertisement Code imposes disclosure and content controls on securities intermediaries' promotional communications, banning misleading claims and inducements.
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Common Advertisement Code will govern advertisements by stock brokers, depository participants, online bond platform providers, investment advisers, research analysts, mutual funds, asset management companies and portfolio managers for products or services within SEBI's remit, taking effect 180 days after Gazette publication. Advertisements must identify the regulated entity and carry prescribed disclaimers. Educational or factual communications remain outside the definition only if they do not promote or solicit products or services. Celebrity endorsements require prior approval, must be limited to entity or brand promotion, and cannot be charged to clients or mutual fund schemes. Advertisements must be fair and comprehensible, avoid inducements and dark patterns, and cannot contain misleading content, testimonials, return assurances, improper performance claims or unfair comparisons. Ratings or rankings may be used only from a Past Risk and Return Verification Agency, subject to specified disclosures.
Common Advertisement Code will govern advertisements by stock brokers, depository participants, online bond platform providers, investment advisers, research analysts, mutual funds, asset management companies and portfolio managers for products or services within SEBI's remit, taking effect 180 days after Gazette publication. Advertisements must identify the regulated entity and carry prescribed disclaimers. Educational or factual communications remain outside the definition only if they do not promote or solicit products or services. Celebrity endorsements require prior approval, must be limited to entity or brand promotion, and cannot be charged to clients or mutual fund schemes. Advertisements must be fair and comprehensible, avoid inducements and dark patterns, and cannot contain misleading content, testimonials, return assurances, improper performance claims or unfair comparisons. Ratings or rankings may be used only from a Past Risk and Return Verification Agency, subject to specified disclosures.
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