Celebrity endorsements may identify regulated products but cannot make inducements or claims about specific products or services. Celebrity endorsements may promote a regulated entity at the brand or entity level and may identify its products or services. They cannot contain direct ... Summary
Celebrity endorsements may identify regulated products but cannot make inducements or claims about specific products or services.
Celebrity endorsements may promote a regulated entity at the brand or entity level and may identify its products or services. They cannot contain direct or indirect inducements or claims concerning a particular product or service. Advertisements featuring celebrities require prior supervisory approval, or approval from the Board where no supervisory body has been specified. Endorsement costs cannot be passed to clients or charged to a mutual fund scheme, and prescribed disclaimers must be included.
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