Guiding instructions regarding availability of new names for registration
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Name availability guidance: Registrars must refuse proposed company names that are misleading, offensive, or closely resemble existing names.
Registrars must screen proposed company names for confusion, deception, or misuse, rejecting those inconsistent with objects, implying financial or governmental status, offensive, too generic, phonetically or visually resembling existing or dissolved company names, or incorporating trademarks without consent; difficult cases are to be referred to Regional Directors or Headquarters and promoters should be asked to provide multiple distinct names.