GST registration drive targets unregistered traders through field surveys, help desks, seminars, and coordinated data mapping. Special campaign launched to expand GST registration in Uttar Pradesh by identifying unregistered traders, collecting market-wise and block-wise data, and mobilising departmental field teams, local trade bodies, and prominent traders to encourage registration. The plan required preparation of lists of municipal areas, wards, gram panchayats and major markets; on-site visits to gather information on trader count, unregistered persons, business nature, principal goods or services, and estimated turnover; and entry of the collected data in an online module. It also provided for coordination with other departments to cross-check and map trading activity against the existing registration database, so that unregistered traders could be identified for outreach.