Consistent transfer-pricing methods prevail where no material change or reliable comparable basis supports a departure from prior benchmarking.
Consistent acceptance of an arm's-length transfer-pricing approach supports continued treatment where no material factual change or cogent basis for departure exists. The notes state that intra-group service charges, including the mark-up on third-party IT support costs, and marketing support service adjustments were deleted because the earlier accepted approaches remained applicable and the Comparable Uncontrolled Price method lacked reliable comparability. Delayed employees' ESI contribution required challan verification because the disallowance appeared to result from a typographical error. Set-off of brought-forward losses against assessed income required fresh factual examination and determination under applicable law.
Issues: (i) Whether transfer-pricing adjustment for intra-group services, including mark-up on third-party IT support services costs, was sustainable; (ii) Whether transfer-pricing adjustment for marketing support services was sustainable; (iii) Whether disallowance relating to delayed deposit of employees' ESI contribution required verification; (iv) Whether set-off of brought-forward losses against assessed income required fresh determination.
Issue (i): Whether transfer-pricing adjustment for intra-group services, including mark-up on third-party IT support services costs, was sustainable.
Analysis: The payments for intra-group services had been held at arm's length in the assessee's earlier years. In the absence of a material change in facts and where the accepted position had remained unchallenged, consistency required the same treatment.
Conclusion: The adjustment for intra-group services and the related mark-up was deleted, in favour of the assessee.
Issue (ii): Whether transfer-pricing adjustment for marketing support services was sustainable.
Analysis: The Transactional Net Margin Method had consistently been accepted for benchmarking the marketing support services in earlier years. The Comparable Uncontrolled Price method adopted for the year lacked reliable product, market, functional and remuneration comparability, and no cogent basis existed to depart from the consistently accepted method.
Conclusion: The adjustment for marketing support services was deleted, in favour of the assessee.
Issue (iii): Whether disallowance relating to delayed deposit of employees' ESI contribution required verification.
Analysis: The disallowance appeared to arise from a typographical error despite the details having been furnished. Verification of the challans was necessary.
Conclusion: The matter was restored for verification and decision in accordance with the challans, in favour of the assessee to that extent.
Issue (iv): Whether set-off of brought-forward losses against assessed income required fresh determination.
Analysis: The issue required examination of the relevant facts and determination in accordance with law.
Conclusion: The claim for set-off was restored for fresh decision, in favour of the assessee to that extent.
Final Conclusion: The transfer-pricing additions were eliminated, while the remaining computational claims require fresh adjudication after verification.
Ratio Decidendi: A consistently accepted transfer-pricing method cannot be displaced without a cogent basis and reliable comparable transactions satisfying the requisite comparability standards.