Permanent establishment attribution: precedent-driven analysis limits taxable profit allocation to where core value is created in digital services.

The principal issue is attribution of profits to a Permanent Establishment for cross-border digital reservation services, requiring a fact-sensitive analysis of where core business activities and value creation occur; judicial reasoning relied on materially similar precedent to determine the appropriate share of revenue attributable to the PE, stressing that a mere business connection or digital presence does not automatically justify full profit allocation to the jurisdiction and that clear tracing of value creation is essential to avoid double taxation.

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