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This is a neutral professional article. The judgment is analysed in the context of its factual background, issues framed, and conclusions reached by the Court.
2026 (10) TMI 1143 - GSTAT NEW DELHI-[PB]
Marketing, recruitment support and customer-facing activities frequently involve interaction with persons other than the contractual recipient. The central classification question is whether the Indian supplier performs an identifiable service for the overseas recipient or merely brings about a supply between other persons.
In 2026 (10) TMI 1143 - GSTAT NEW DELHI-[PB], the taxpayer supplied marketing, promotional, business-support and IT-enabled services to an overseas recipient under a master services agreement. The overseas recipient separately contracted with foreign educational institutions and local recruitment advisers. The advisers interacted with prospective students and received enrolment-linked commission.
The taxpayer's arrangement was different. It received cost-plus remuneration in convertible foreign exchange, operated as an independent contractor and was restricted from undertaking obligations for the overseas recipient without prior written instruction. It was not a party to the advisers' agreements and did not invoice either the educational institutions or the advisers.
The department treated activities such as supporting advisers, liaising with recruitment agents and assisting admission processes as facilitation of education services. Refund claims were consequently rejected. The tribunal instead held that the taxpayer performed subcontracted services on its own account, qualified as an exporter of services and was entitled to refund relief in its appeals.
Section 2(13) of the IGST Act defines an intermediary as "a broker, an agent or any other person, by whatever name called, who arranges or facilitates the supply of goods or services or both, or securities, between two or more persons", but expressly excludes "a person who supplies such goods or services or both or securities on his own account". The exclusion is integral to the definition, not a discretionary concession.
The agency distinction also finds statutory support in Section 2(5) of the CGST Act: an agent carries on the business of supply or receipt of goods or services "on behalf of another". Under Section 2(93)(a), where consideration is payable, the recipient is "the person who is liable to pay that consideration". These definitions assist in distinguishing the contractual recipient from persons incidentally benefiting from performance.
Section 2(6) of the IGST Act requires:
The fifth condition concerns establishments of the same person. Explanation 1 to Section 8 of the IGST Act includes a person having an establishment in India and another outside India. Explanation 2 recognises business conducted through a branch, agency or representational office as an establishment in that territory.
Circular No. 161/17/2021-GST clarifies that an Indian-incorporated company and a separately incorporated foreign company are separate persons. An Indian subsidiary's supply to its foreign parent is therefore not barred by Section 2(6)(v) merely because of group ownership; the remaining export conditions must still be fulfilled.
Section 13(2) of the IGST Act provides that, except for services specified in sub-sections (3) to (13), the place of supply "shall be the location of the recipient of services". Where that location is unavailable in the ordinary course of business, the proviso substitutes the supplier's location.
For the disputed periods, Section 13(8)(b) prescribed the supplier's location for intermediary services. The tribunal records that the Finance Act, 2026 omitted that clause. The omission must be distinguished from the continuing definition in Section 2(13); it does not retrospectively resolve classification for earlier periods. The dispute concerned supplies preceding the omission.
Section 13(3)(b) separately addresses services "supplied to an individual", whether the recipient or a person acting for the recipient, requiring that individual's physical presence with the supplier. Mere interaction with students in India does not, without establishing these statutory conditions, displace the general recipient-location rule.
Circular No. 159/15/2021-GST identifies three foundational requirements: at least three parties, two distinct supplies, and the character of an agent, broker or similar person. The ancillary arranging or facilitating service must be "clearly identifiable and distinguished from the main supply". Counting every participant in the wider business chain is therefore insufficient.
Paragraph 3.5 states: "Sub-contracting for a service is not an intermediary service." Its explanation is substantive: the subcontractor supplies the main service, "either fully or a part thereof", rather than merely arranging its provision. The software-development illustration confirms that interaction with the principal contractor's customer does not change the character of an independently performed subcontract.
This distinction answers the department's argument that the taxpayer could not be a subcontractor because it did not itself provide education. The relevant enquiry was whether it performed the marketing and support obligations entrusted to it, not whether it delivered the ultimate educational programme. Otherwise, almost every outsourced business-support activity could be characterised as facilitating the recipient's downstream business.
Conversely, a bilateral agreement and invoicing to an overseas principal are not sufficient by themselves. The circular's machinery-sale illustration describes an intermediary invoicing only one principal. The decisive question remains whether the supplier performs the contracted service or arranges another supply between other persons.
The tribunal treated the taxpayer's own-account performance, independent-contractor status and absence of agency powers as significant. The taxpayer used its own resources to perform substantive marketing and IT-enabled work. The separately contracted advisers' enrolment activities were not attributable to it merely because its work supported the same commercial objective.
Applying ejusdem generis, the tribunal read "any other person" in Section 2(13) in the context of the preceding expressions "broker" and "agent". It rejected an unrestricted interpretation encompassing an independent supplier simply because its services advanced another business's operations.
The cost-plus model reinforced this conclusion, particularly when contrasted with the advisers' success-linked commission. Nevertheless, payment terminology is evidentiary rather than determinative. The education-sector authorities discussed below demonstrate that commission-based remuneration does not invariably establish intermediary status.
In 2022 (11) TMI 743 - PUNJAB AND HARYANA HIGH COURT, the issue concerned BPO and IT services performed under a master subcontracting agreement. The taxpayer undertook deliverables, performance risks and service-level obligations for an overseas contractor, including direct delivery to that contractor's customers. The court held that actual performance was not arrangement or facilitation. The non-agency clause and absence of direct contracts with ultimate customers supported the conclusion, and the original refund order was restored. The decision establishes that customer-facing delivery under a subcontract is compatible with own-account supply.
That decision also applied consistency where the same agreement had previously been accepted and no material factual or legal change justified a different result. Its relevance is not that earlier acceptance overrides the statute, but that a changed classification requires a sustainable basis rather than a different description of unchanged contractual performance.
In 2025 (5) TMI 150 - KARNATAKA HIGH COURT, pre-sale and post-sale customer-support services supplied to foreign affiliates were examined against the same statutory and circular-based tests. The taxpayer performed the support service itself, was prohibited from acting as agent or entering sales contracts, and lacked contractual privity with end customers. The court rejected intermediary classification and quashed the refund rejection and recovery notice insofar as they rested on that finding. Other issues remained available for separate contest, illustrating that success on classification does not determine every refund objection.
The doctrinal connection is express. Rule 2(f) of the Place of Provision of Services Rules, 2012 excluded a person providing "the main service or supplies the goods on his account". Circular No. 159/15/2021-GST recognises broad continuity between that definition and Section 2(13), apart from the addition of securities. Earlier decisions are therefore useful on classification, without transplanting their separate tax machinery into GST.
In 2023 (7) TMI 719 - DELHI HIGH COURT, marketing, administrative and support services were supplied under an independent-contractor agreement. The taxpayer could not represent or bind the overseas recipient, received cost-plus consideration unrelated to downstream sales and did not arrange a separate supply between other parties. The court upheld the conclusion that these were own-account services. This closely supports the distinction between performing marketing work and acting as a sales intermediary.
In 2023 (9) TMI 304 - DELHI HIGH COURT, the taxpayer supplied telecommunications infrastructure, customer care and billing support to an overseas recipient. It independently contracted with Indian operators on its own account. The court held that these arrangements represented substantive service provision rather than brokerage, and upheld export treatment and credit refund. The decision shows that procuring local inputs does not itself transform the supplier into an intermediary.
In 2024 (1) TMI 887 - CESTAT HYDERABAD, collections and contact-centre operations were performed under subcontracting and performance-level agreements. The taxpayer bore performance obligations to the overseas contractor, received cost-plus compensation and had no contractual privity with ultimate business partners. The tribunal held that the challenged activities formed part of the main service, not a separately identifiable facilitating supply. Its relevance lies in examining operational obligations rather than isolating customer-contact functions.
In 2025 (3) TMI 200 - CESTAT CHANDIGARH, promotional and marketing services were supplied as an independent contractor for cost-plus remuneration. The taxpayer invoiced the overseas recipient, had no customer contract and remained responsible for work it further subcontracted. The tribunal held that only the main promotional service was supplied, with no separate auxiliary facilitation service. Further outsourcing did not alter the taxpayer's responsibility or create intermediary status.
In 2024 (11) TMI 922 - CESTAT BANGALORE, research and development, marketing assistance, demonstrations and customer support were examined together. The agreements and invoices established principal-to-principal performance for the overseas recipient. The tribunal rejected the department's attempt to characterise those activities as mere facilitation and upheld export treatment. The decision reinforces that sales-related content does not dispense with proof of an intermediary arrangement.
In 2024 (10) TMI 147 - CESTAT NEW DELHI, brand-development and promotional obligations were performed on the taxpayer's own account. The tribunal found no contractual requirement to arrange another person's main service. Outsourcing some tasks did not change that conclusion, and the general recipient-location rule applied. The authority is relevant where a supplier remains responsible for an integrated service despite using subcontractors.
In 2024 (3) TMI 1178 - CESTAT NEW DELHI, recruitment, promotion, enrolment assistance and related liaison were performed for foreign universities. Although remuneration was described as commission, the taxpayer supplied the contracted services itself rather than arranging for a third party to perform them. The tribunal held that the services were exports and not intermediary services. The decision is particularly important against treating commission as a conclusive classification test.
In 2024 (8) TMI 399 - CESTAT CHANDIGARH, the taxpayer contracted only with an overseas education-services contractor, not with universities or students. For the period governed by the intermediary definition, the tribunal found subcontracted performance rather than a three-party facilitation arrangement. Export treatment was sustained. The contractual chain closely illustrates why the ultimate educational service and the independently performed subcontract must be identified separately.
The education-consultancy decision separately analysed by the GST tribunal concerned marketing and recruitment support supplied directly to foreign universities. The court held that incidental assistance to students did not establish intermediary status where the taxpayer did not charge students, bind universities or guarantee admission. The tribunal relied on that reasoning when accepting the taxpayer's export classification.
A further education-marketing authority discussed in that reasoning emphasised the contractual recipient, the person liable for consideration and the nature of the actual service. It rejected the proposition that advancing the foreign institution's business objective necessarily amounted to intermediary activity. This directly addresses attempts to substitute the location of an incidental beneficiary for the statutory enquiry.
The separately considered university-recruitment authority similarly held that recommending students did not make them the recipients of services paid for by foreign universities. Export relief remained subject to receipt of foreign-currency consideration. Its significance is the distinction between assisting an applicant operationally and supplying the contracted recruitment service to the university.
The sourcing-support authority analysed by the tribunal concerned supplier identification, factory visits, production monitoring and shipment support. Independent-contractor obligations, cost-plus remuneration, non-binding recommendations and the overseas recipient's freedom to select suppliers supported the conclusion that the taxpayer supplied business-support services on its own account. The comparison demonstrates that extensive coordination is not necessarily brokerage.
The tribunal also applied its earlier support-service reasoning that "any other person" must be understood in the context of broker-like or agent-like characteristics. Its relevance was to prevent an unrestricted reading of Section 2(13) that would override the express own-account exclusion.
The department relied on an advance ruling concerning vendor identification and quality monitoring, where the applicant was treated as facilitating supplies between its foreign holding company and Indian vendors. That conclusion turned on a facilitation character different from the subcontracted performance accepted here.
A separate advance ruling concerned promotion of foreign university courses for commission and classified the applicant as an intermediary. The contrasting education-sector decisions show why neither the industry description nor commission alone resolves the statutory enquiry.
The third advance ruling concerned support services to a foreign parent and also adopted intermediary classification. The tribunal declined to follow these advance rulings in preference to the High Court authorities. It did not establish a universal export rule for support services; it applied the judicial tests to the taxpayer's particular obligations.
Classification requires a coherent contractual and evidentiary account. Relevant materials include the master agreement, service schedules, upstream contracts where necessary, adviser agreements, invoices, remittance evidence, transfer-pricing descriptions and records demonstrating actual deliverables. Expressions such as "liaison", "support" or "recruitment" require examination in their operational context.
For refund consequences, Section 16(1)(a) of the IGST Act includes exports within "zero rated supply". For the disputed periods, Section 16(3)(a) permitted supply under bond or Letter of Undertaking without integrated tax and refund of unutilised credit, subject to prescribed requirements.
Section 54(3) of the CGST Act expressly recognises refund for "zero rated supplies made without payment of tax". Rule 89(2)(c) of the CGST Rules requires the export-service invoice statement and relevant Bank Realisation Certificates or Foreign Inward Remittance Certificates. Establishing export character therefore addresses the substantive classification objection, while applicable documentary and computation requirements remain relevant.
The governing distinction is between performing a service and arranging its performance by others. A subcontractor does not become an intermediary merely because it interacts with customers, supports recruitment or contributes to an overseas recipient's downstream business.
The tribunal's conclusion rests on the combined contractual and operational evidence: substantive own-account performance, independent responsibility, separate adviser arrangements and consideration received from the overseas recipient. Those features must be evaluated together, followed by a separate assessment of every export condition under Section 2(6). Export classification then provides the foundation-not a substitute-for compliance with the zero-rated refund framework.
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