Unified Brand India framework introduces voluntary Trust Mark certification and funding support for export branding, packaging and global promotional campaigns.

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....Niryat Disha, implemented with immediate prospective effect under the Export Promotion Mission, establishes a Unified Brand India framework to support export branding, labelling, packaging and international promotion. Eligible Indian government bodies, export promotion councils, commodity boards, industry associations, export clusters and district export hubs may seek assistance through project proposals, subject to eligibility, disclosure, audit, procurement, due-diligence and reporting requirements. The framework provides for voluntary, audit-led multi-tier Trust Mark certification, sector-specific campaigns, and aligned brand assets. Funding releases depend on approved milestones, utilisation certificates and verified progress; non-compliance, ineffective operations or adverse reputational conduct may result in recovery, withdrawal of assistance or debarment.....