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Tata Soulfull Revolutionizes Tea-Time with No Maida Rusk and WhatsApp-Powered Celebrity Bot Campaign Featuring Manoj Bajpayee
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....ata Soulfull Revolutionizes Tea-Time with No Maida Rusk and WhatsApp-Powered Celebrity Bot Campaign Featuring Manoj Bajpayee<BR>PTI News<BR>Dated:- 16-10-2025<BR>PTI<BR>Bangalore, Karnataka, India (NewsVoir) Tata Soulfull, a brand from Tata Consumer Products and a pioneer in the ‘better-for-you’ packaged foods space, has announced the launch of its new campaign ‘Tata ka Rusk – Chai Time....
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.... with Manoj Bajpayee’. As part of this campaign, consumers can interact with a first-of-a-kind WhatsApp Bot to generate personalized image and video featuring Manoj Bajpayee, creating their own chai-time moments. The campaign highlights Tata Soulfull’s initiative towards new-age technology adoption to enhance consumer experience, strengthen its digital footprint, and drive brand love. The l....
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....aunch coincides with Tata Soulfull No Maida Rusk, a differentiated offering in the rusk category made with 16% Jowar and no Maida. The product delivers a less crumbly rusk without compromising on taste, blending traditional flavors with a modern, health-conscious twist. By combining an interactive digital campaign, Tata Soulfull aims to make chai and rusk moments more engaging, interactive, and pe....
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....rsonal for families across India. Speaking about the initiative, Rasika Prashant, CMO, Tata Soulfull, said, “With ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’, we are going beyond a traditional product launch. Rusk is a category with deep-rooted habits and changing that, requires more than just a good product; it needs an interactive experience. Our WhatsApp powered Bot allows consume....
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....rs to not just hear about our No Maida Rusk, but to create their own chai-time memories with Manoj Bajpayee, sparking conversations and building connections with the brand.” The campaign will be supported by a comprehensive 360-degree marketing plan spanning BTL, and digital platforms, reinforcing Tata Soulfull’s position as a digital-first, innovative brand in a highly fragmented category.....
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.... By combining technology, tradition, and a strong celebrity association, Tata Soulfull aims to create meaningful, shareable moments that make chai-time more personal and enjoyable for families across India. About Tata Consumer Products Limited Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umb....
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....rella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as ....
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....Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information on the Company, please....
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.... visit our website www.tataconsumer.com. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.). PTI<BR> News - Press release - PIB....