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Smartstaff Partners with KarmaLife to Strengthen Financial Inclusion for India’s Blue-Collar Workforce
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....martstaff Partners with KarmaLife to Strengthen Financial Inclusion for India’s Blue-Collar Workforce<BR>PTI News<BR>Dated:- 16-9-2025<BR>PTI<BR>Bangalore (Karnataka) [India], September 15: Smartstaff, a full-stack workforce management platform for India’s blue-collar industries, has announced a strategic partnership with KarmaLife, India’s leading Earned Wage Access (EWA) and credit platfor....
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....m. The collaboration integrates Smartstaff’s workforce management technology with KarmaLife’s EWA product, enabling blue-collar workers to access a portion of their wages instantly, anytime before payday. Importantly, with KarmaLife providing the financing, employers can offer the benefit without capital outlay. The first deployment under this partnership is live, a garment manufacturing and....
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.... export company, making it one of the first in the apparel sector to offer workers instant credit access without any capital burden on the business. Addressing a Growing Market ? India’s gig and blue-collar workforce is projected to grow to 62 million by 2047, according to a Labour Ministry study. ? A significant portion of this segment faces irregular cash flows and limited access to affo....
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....rdable credit. ? Nearly 90% of gig & blue-collar workers run out of salary before month-end, according to a KarmaLife and Catalyst Fund (a global accelerator that supports inclusive tech innovators) survey. Earned Wage Access solution directly addresses these challenges. Its model has shown measurable business outcomes: ? 40-50% increase in retention for employers offering EWA. ? 23% impro....
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....vement in workforce engagement (increase in shift hours). ? 82% of workers report a better quality of life after adoption. Leadership’s comments Rohit Rathi, Co-founder & CEO, KarmaLife said: “Blue-collar financial inclusion is no longer optional — it is business-critical. With Smartstaff, we are combining two scalable platforms: workforce management and earned wage access. This creat....
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....es a powerful model for employers across manufacturing, logistics, and retail to improve retention and productivity while giving workers meaningful financial flexibility.” Arpit Dave, Co-founder & CEO, Smartstaff added: “We’ve seen first-hand how salary advance access transforms retention and productivity; it’s been part of our platform for over three years. Partnering with KarmaLife no....
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....w allows us to bring these same benefits to enterprises without adding strain on their capital, making financial inclusion scalable for the entire sector.” About Smartstaff Smartstaff is a full-stack workforce management platform purpose-built for India’s blue-collar enterprises. The platform streamlines core operations like attendance, payroll, and compliance, and has onboarded over 1 mil....
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....lion workers across industries. By combining automation with a mobile app for employees, Smartstaff has helped 100+ enterprises reduce costs, strengthen retention and engagement, and manage large workforces with ease. About KarmaLife KarmaLife is India’s largest Earned Wage Access and earning-linked credit platform, empowering gig and blue-collar workers with financial flexibility and resili....
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....ence. By partnering with leading employers and NBFCs, KarmaLife serves hundreds of thousands of workers across 50+ enterprises. Its AI-driven KarmaScore enables responsible access to credit and financial wellness solutions, positioning KarmaLife as India’s most trusted financial wellness platform for workers. Media Contact: Deepak Bhardwaj Marketing, KarmaLife [email protected] +91 858....
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....7052846 (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI<BR> News - Press release - PIB ....