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Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat
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....eat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat<BR>PTI News<BR>Dated:- 19-6-2025<BR>PTI<BR>• The soon-to-be-launched collection is the perfect antidote to the overcast skies with its unique prints and innovative colour combinations • The collection comprises kaftans, dresses and coord sets • It has been crafted using bamboo silk, a sustainable fabr....
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....ic with cooling and hypoallergenic properties that also offers protection against UV rays • It is the perfect blend of luxurious aesthetics, sustainability and functionality, carrying forward Ghodawat’s legacy as a sustainable fashion advocate Mumbai, June 19 2025: For those looking to escape the season’s torrential showers and grey skies with a tropical getaway, Meghna Ghodawat’s soon-to-....
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....be-launched luxury resort-wear line offers the right blend of comfort, aesthetics and practicality. Named Classic Basics, the lightweight garments have been carefully designed by the luxury connoisseur and sustainability advocate bearing in mind the season’s humidity as well as the often ignored UV rays, which can be more damaging and harsher in overcast conditions. Additionally, they emphasise ....
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....Ghodawat’s ideology of ‘comfort meets style’, with their bold prints, vibrant colour palette and surprising versatility, which allows them to be worn and re-worn in several ways. The maiden collection under the Classics Basics marquee comprises eye-catching and yet elegant kaftans, dresses and coord sets. Their design ranges from elegant and effortlessly chic to bold and playful, to ensure t....
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....hat there’s something to suit all tastes. Crafted from bamboo silk—a high-functionality UPF fabric that offers an exceptionally high level of protection against UV rays, is soft to touch and feels luxurious against the skin—the collection is the first of its kind in India. The bamboo silk also has a cooling effect, which makes these garments especially relaxing to wear in the muggy monsoon m....
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....onths. In terms of their design, the collection is replete with striking prints that draw their inspiration from sources as diverse Mughal-Rajasthani paintings to classic animal prints, as well as bold geometric patterns and the artistic handiwork of a child’s imagination. Speaking about the imminent launch of Classic Basics, Ghodawat shared: “This collection stemmed from my own need to prot....
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....ect my sensitive skin against UV rays. At present, there is a sore lack of fashionable UPF clothing that provides extremely high levels of protection against the sun’s harsh ultraviolet rays, without compromising on comfort or style. When designing this collection, I tried to keep in mind the city’s overbearing monsoon conditions, as well as the needs of jet-setting vacationers. Accordingly, I....
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....’ve focused on flowy silhouettes that add to the air of relaxed and effortless elegance, with a few structured pieces that can easily be thrown on for an instant makeover.” Elaborating on the collection’s sustainable quotient, Ghodawat explains that bamboo silk is derived from bamboo cellulose and is hence a more sustainable alternative to traditional silk. The fabric’s sustainable nature ....
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....can be attributed to bamboo's fast-growing and low-maintenance nature, as well as the carbon sequestration properties of bamboo plants. The fabric is also very versatile and durable, and has hypoallergenic and antibacterial traits, making it an ideal choice for those with sensitive skin. With the launch of this collection, Ghodawat is keen to make a splash in Mumbai’s ever-evolving fashion lands....
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....cape, building on her ethos of stylish and functional apparel. She is keen to continue experimenting with new prints, silhouettes, and innovative fabrics that enhance comfort while making a fashion statement. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR<BR> News - Press release - PIB....