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Pair-ie Tales Launches in India: A Purpose-Led Women's Footwear Brand Redefining Comfort, Style, and Sustainability
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....air-ie Tales Launches in India: A Purpose-Led Women's Footwear Brand Redefining Comfort, Style, and Sustainability<BR>PTI News<BR>Dated:- 19-6-2025<BR>PTI<BR>Gurgaon, Haryana, India (NewsVoir) India welcomes the launch of Pair-ie Tales, a new-age women’s footwear brand built on the principles of comfort, character, and conscious design. Officially launched earlier this month, the brand marks its....
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.... entry into the Indian lifestyle and fashion segment with a bold offering: fashion-forward footwear that delivers uncompromised comfort through its proprietary Cloud Comfort™ sole system- a triple-layered innovation engineered for real-life wearability. Born from the belief that footwear can be both expressive and supportive, Pair-ie Tales merges contemporary design with meaningful functionali....
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....ty. Every pair is crafted using premium faux leather, breathable linings, and ethically sourced components, reinforcing the brand’s commitment to cruelty-free, sustainable fashion. The brand’s packaging too reflects this ethos- 100% plastic-free, with each box designed as a storytelling-inspired keepsake, making the unboxing experience as personal as the pair itself. “We started Pair-ie Ta....
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....les with a very simple but strong conviction that women should not have to choose between how they look and how they feel,” said Gaurav Srivastava, Founder of Pair-ie Tales. “Each design is rooted in the reality of women's lives- from busy commutes and long meetings to spontaneous plans and everything in between. Our shoes are meant to walk with you, not against you.” The brand name itself, ....
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....Pair-ie Tales, is a thoughtful twist on the word “fairy tales,” representing a larger mission- shifting the narrative from stories traditionally told about women to ones led and authored by them. Through this lens, each collection is designed to reflect a chapter in modern womanhood, celebrating resilience, individuality, and everyday expression. Pair-ie Tales offers an initial product range....
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.... including flat sandals, everyday slip-ons, versatile heels, and bold statement pieces- all unified by their design aesthetic and all-day wearability. The brand operates as a digital-first business via www.pairietales.com and is headquartered in Gurgaon, India. “This isn’t just about shoes- it’s about how women walk through the world. Our goal is to create footwear that adapts to life, ref....
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....lects personality, and never asks you to compromise,” added Gaurav. As it enters the Indian fashion landscape, Pair-ie Tales positions itself as a label of belonging, empowerment, and bold comfort- an invitation to women everywhere to walk freely, feel fully, and step confidently into every chapter of their story. (Disclaimer: The above press release comes to you under an arrangement with Ne....
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....wsvoir and PTI takes no editorial responsibility for the same.). PTI PWR PWR<BR> News - Press release - PIB....