TaxTMI 
TaxTMI 
Case Decides Prize Money from BCCI to Players is Not Taxable as No Services are Rendered to Franchisee.
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....Brand Promotion services - amount payable to players - the prize money was not given by the franchisee, it’s rather the money received from BCCI directly for winning and not towards any services - the prize money could never be included in the taxable value - But, however, since there was no service at all, the above question is just academic.....