TaxTMI 
TaxTMI 
GUIDELINES ON ADVERTISEMENT
X X X X Extracts X X X X
X X X X Extracts X X X X
....ll be repeated in the future. 9.1.3 a) An advertisement shall be set forth in a clear, concise and understandable language. b) Extensive use of technical, legal terminology or complex language and the inclusion of excessive details which may distract the investor, shall be avoided. 9.1.4 An issue advertisement shall not contain statements which promise or guarantee rapid increase in profits. 9.1.5 An issue advertisement shall not contain any information that is not contained in the offer document. 9.1.6 No models, celebrities, fictional characters, landmarks or caricatures or the likes shall be displayed on or form part of the offer documents or issue advertisements. ^1(9.1.8) Issue advertisements shall not appear in the form of crawlers (the advertisements which run simultaneously with the programme in a narrow strip at the bottom of the television screen) on television. ^2(9.1.8A In case of issue advertisement on television screen: (a) the risk factors shall not be scrolled on the screen; and (b) the advertisement shall advise the viewers to refer to the red herring prospectus or other offer document for details.) 9.1.9 No advertisement shall incl....
X X X X Extracts X X X X
X X X X Extracts X X X X
....communication or publicity material is not consistent with the past practices of the issuer company, it shall be prominently displayed or announced in such public communication or publicity material that the issuer company is proposing to make a public or rights issue of securities, as the case may be, in the near future and is in the process of filing a draft offer document with SEBI.) ^6(9.1.14A All public communications and publicity material, including corporate and product advertisements of the issuer company, interviews by its promoters, directors, duly authorized employees or representatives of the issuer company, documentaries about the issuer company or its promoters, periodical reports and press releases, issued or published in any media during the period commencing from the date of filing draft offer document with SEBI till the date of allotment of securities offered in the issue, shall comply with the following: (a) It shall be prominently displayed or announced in such public communication or publicity material that the issuer company is proposing to make a public or rights issue of securities, as the case may be and has filed a draft offer document with SEBI or ....
X X X X Extracts X X X X
X X X X Extracts X X X X
.... the issue is open or closed. (b) No announcement regarding closure of the issue shall be made except on the last closing date. (c) If the issue is fully subscribed before the last closing date as stated in the offer document, the announcement should be made only after the issue is fully subscribed and such announcement is made on the date on which the issued is to be closed. 9.1.17 Announcement regarding closure of issue shall be made only after the Lead Merchant Banker is satisfied that at least 90% of the issue has been subscribed and a certificate has been obtained to that effect from the Registrar to the Issue. 9.1.18 No incentives, apart from the permissible underwriting commission and brokerage, shall be offered through any advertisements to anyone associated with marketing the issue. 9.1.19 In case there is a reservation for the NRIs, the issue advertisement shall specify the same and indicate the place in India from where the individual NRI applicant can procure application forms. 9.2 The Lead Merchant Banker shall also comply with the following: a) to obtain undertaking from the issuer as part of Memorandum of Understanding to be entered into by the L....
X X X X Extracts X X X X
X X X X Extracts X X X X
....ated August 04, 2000 for "9". 4 Substituted vide SEBI Circular No. SEBI/CFD/DIL/DIP/14/2005/25/1 dated January 25, 2005 for the following: "(c) It shall contain the names of Issuer company, address of its Registered Office, names of the main Lead Merchant Bankers and Registrars to the Issue. (d) It shall contain the disclosure about the face value of shares (including the statement about the issue price being "X" times of the face value)" vide circular no SEBI/CFD/DIL/DIP/13/2004/28/5 dated May 28, 2004 Prior to the above, the above sub-clause (d) of clause 9.1.12 was inserted vide SEBI Circular No. SEBI/CFD/DIL/DIP/13/2004/28/5 dated May 28, 2004. 5 Substituted clause 9.1.14, vide SEBI Circular No. SEBI/CFD/DIL/DIP/24/2006/18/10 dated October 18, 2006 for the following: "9.1.14 No corporate advertisement of issuer company shall be issued after 21 days of the filing of the offer document with the Board till the closure of the issue unless the risk factors as are required to be mentioned in the offer document, are mentioned in such advertisement." 6 Inserted clause, vide SEBI Circular No. SEBI/CFD/DIL/DIP/24/2006/18/10 dated October 18, 2006. 7 Inserted the c....