Advertisement Expenses Not Additional Consideration for Appellant; 50% Borne by Distributors Under Central Excise Law.

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....Valuation - includibility - advertisement expenses - the 50% is borne by the dealers/distributors which is the expenses of the dealers/distributors and the appellant is nothing to do with that portion of the 50% - Amount of such advertisement is not flowing to the appellant as an additional consideration. - demand set aside - AT....