TDS on supplies made by company for to players for sponsorship co products

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....DS on supplies made by company for to players for sponsorship co products<br> Query (Issue) Started By: - sunil jain Dated:- 1-3-2017 Last Reply Date:- 1-3-2017 Income Tax<br>Got 1 Reply<br>Income Tax....

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....<br>company is supplying its products to institution/ individual for for availing sponsorship, that way company is promoting its logo and products. As such there is no cash payment but company is incu....

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....rring cost on those products. Whether TDS u/s 194C would be attracted and if yes on cost or market value? Thanks, R K Aggarwal Reply By Ganeshan Kalyani: The Reply: In my view TDS is not applicab....

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....le. However i welcome views of my expert collegues. Thanks.<br> Discussion Forum - Knowledge Sharing ....