January 8, 2026
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Women entrepreneurs entering male-dominated sectors, formalising businesses and adopting digital payments, accounting, and QR-based payments.
Tide's India data shows women, particularly aged 27-31 from Tier 2 and Tier 3 cities, formalising businesses and entering skilled, service-led and tech-enabled sectors such as device repair, accounting, nursing care and micro-manufacturing. A 111% rise in new women-led businesses between March and November 2025 is linked to adoption of digital payments, accounting tools and improved credit visibility. Tide attributes growth to core products - debit services, bill payments and QR payment acceptance - and commits to expanding digital tools and support programmes to scale women-led enterprises.