January 29, 2026
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India's internet users reached 958 million in 2025, driven by rural growth, AI adoption, and short video uptake.
India's active internet user base reached 958 million in 2025, growing about 8% year on year, with rural regions accounting for approximately 57% (circa 548 million) and outpacing urban growth. The report records 44% engagement with AI enabled features, 61% short video consumption, rising quick and social commerce adoption among online shoppers, and increased multi device and shared device usage; 38% of the population remains non active online. Findings derive from a sample of nearly 100,000 consumers across towns and villages.