Seen in the picture from left-right: NRoute COO Dr. Akshay Shah, NRoute CEO Nimish Thaker, and Cardiovascular scientist Dr. Asim Duttaroy along with NRoute mentor and advisor Viral Thakker Mumbai (Maharashtra) [India], February 10: NRoute, a nutraceutical company focused on preventive nutrition and healthy ageing, hosted a scientific session in Mumbai to introduce Heartisafe. Designed to enhance cardiovascular health, Heartisafe is a potent proprietary blend of Fruitflow® (a patented tomato extract) and Grape Seed Extract developed by cardiovascular scientist Dr. Asim Duttaroy. The session brought together leading healthcare experts to discuss science-led, nutrition-based approaches to heart health beyond cholesterol-centric models.

Mr. Nimish Thaker, CEO, NRoute, reiterated the company’s commitment to science-backed preventive nutrition using globally researched, clinically validated ingredients to address India’s rising cardiovascular risk. Mr. Shawn Lee of dsm-firmenich outlined Fruitflow®’s strong scientific credentials, including extensive clinical validation, EFSA approval and adoption in over 75 countries worldwide.

Dr. Asim Duttaroy highlighted that platelet hyperactivity and chronic inflammation—often present even with normal cholesterol—are key triggers of sudden cardiac events, reinforcing Fruitflow®’s role in early prevention. Dr. Akshay Shah, COO, NRoute, added that Heartisafe, formulated with Fruitflow® and Grape Seed Extract, offers a science-led solution for primary cardiovascular prevention.

HOW HEARTISAFE SUPPORTS HEART HEALTH (Powered by Fruitflow®) 1. Managing Platelet “Spikiness” (Platelet Hyperactivity) One of the hidden reasons behind sudden heart attacks is overactive or “sticky” platelets. This can happen even before cholesterol levels rise or blockages appear. Heartisafe helps keep platelets calm and smooth, allowing blood to flow freely and reducing the chance of unwanted clots—without affecting the body’s natural healing process.

2. Anti-Inflammatory Support for Chronic Low-Grade Inflammation Low-grade inflammation slowly damages blood vessels over time and increases the risk of heart attacks and strokes—often without obvious symptoms. Fruitflow® helps manage this hidden inflammation, protecting blood vessels and supporting long-term heart health when taken regularly.

3. Blood Pressure Rationalization & Vascular Balance Healthy blood pressure depends on good circulation and flexible blood vessels, not just numbers on a report. By improving blood flow and supporting vessel health, Heartisafe helps maintain balanced blood pressure, especially in people affected by modern lifestyle stress.

4. Post-Workout Recovery & Circulation Support After exercise, your body needs strong circulation to deliver oxygen and nutrients to muscles.Heartisafe supports smoother blood flow during and after physical activity, helping with faster recovery and overall cardiovascular strength—ideal for active adults and fitness enthusiasts.

Fruitflow® provides benefits similar to low-dose aspirin but without stomach irritation, bleeding risk or long-term safety concerns. This makes Heartisafe a safe, nutrition-based option for daily heart care without relying on medicines.

Primary Prevention OF Heart Attacks Heartisafe is designed for early protection, not just treatment after problems arise. By addressing platelet stickiness, inflammation and poor circulation early, it helps reduce the hidden triggers of sudden cardiac events—even in people with “normal” cholesterol reports.

WHO IS HEARTISAFE IDEAL FOR? People Living Under Constant Stress: Stress activates platelets and inflammation. Heartisafe helps counter these effects and supports long-term heart resilience.

Urban Individuals Exposed to Pollution: Pollution increases inflammation and damages blood vessels. Heartisafe supports vascular health, making it especially relevant for city lifestyles.

Adults Aged 40 and Above: As we age, blood vessels stiffen and platelets become more active. Heartisafe supports proactive heart care before serious problems develop.

Smokers and Former Smokers: Smoking increases clot risk and vessel damage. Heartisafehelps support better blood flow and long-term vascular protection.

Diabetics Diabetes increases inflammation, platelet activity and circulation issues, raising heart risk. Heartisafe supports healthier blood flow and vascular function for added cardiovascular protection.

People with Obesity Obesity increases inflammation, circulation problems and clot risk. Heartisafe supports smoother blood flow and better vascular health for long-term heart protection.

WHY SHOULD ONE CONSUME HEARTISAFE? Because heart problems often start silently Because normal cholesterol doesn’t always mean low risk Because stress and inflammation matter as much as diet Because prevention works best when started early Because Fruitflow® is clinically proven and globally trusted Because it offers heart protection without medicine-related risks Heartisafe combines modern science with daily nutrition—making preventive heart care simple, safe and sustainable.

(Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI PWR