March 16, 2016
Show AI Summary
FDI in e commerce permits automatic foreign investment for B2B and conditions B2C retail online sales.
Enforcement under FEMA investigates alleged contraventions of FDI norms in e commerce. Regulations permit full foreign investment under the automatic route for Business to Business e commerce. Business to Consumer e commerce is allowed in a calibrated manner: manufacturers may sell domestically produced goods online; single brand retail entities with physical stores may sell online; and Indian investee companies owning a brand may sell their own single brand products online provided they manufacture the requisite majority domestically and source the remainder from domestic manufacturers.