November 5, 2019
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Services sector branding to spur policy support and state partnerships for champion sectors' expansion and export promotion.
The Commerce and Industry Ministry will develop a brand India for the services sector and, in partnership with States and industry bodies, formulate policies to enable growth of designated champion services sectors. Targeted support aims to increase investment, entrepreneurship, export earnings and employment across prioritized areas including tourism, health care, education, legal services, financial and accounting services, IT and ITeS, with promotional platforms like GES 2019 and highlighted segments such as e-sports to showcase and build sector ecosystems.