November 26, 2020
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Export promotion through virtual buyer-seller meets - aligning Indian horticulture and quality standards with German market expectations to facilitate trade.
APEDA organised a virtual buyer-seller meet with German importers to promote exports of fresh fruits and vegetables and to facilitate market access. Indian presentations highlighted export strengths, including grapes, GI and organic products, while German presenters set out market requirements, quality expectations and buyer preferences. The event aimed to strengthen buyer confidence, align Indian supply with German demand, and enable follow-up commercial contacts for export facilitation.