January 7, 2019
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Export promotion measures and quality certification aim to boost herbal exports by improving cultivation, standards and market access.
India's herbal export competitiveness is limited by inadequate cultivation, quality control, processing, standardization and regulatory frameworks. The government has responded with export-promotion assignments to Export Promotion Councils, market-access finance for trade participation and studies, incentive schemes to offset infrastructural inefficiencies, skill and trade-awareness programmes, international cooperation and MoUs, and certification initiatives by the Ministry of AYUSH-including a voluntary certification scheme to promote Good Agricultural Practices and Good Field Collection Practices to increase availability of certified medicinal-plant raw material for export.