December 22, 2025
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Andhra liquor sales rose; government mandates unique bottle identification, geo-tagging, tracking and tougher action on illegal shops.
Andhra Pradesh saw significant liquor sales growth with Rs 7,041 crore realised against an Rs 8,000 crore target for October 2024-2025, driven by IMFL and beer increases, broader brand availability, competitive pricing and a rise in digital payments. The Chief Minister ordered reforms to prioritise healthy growth: mandate unique identification numbers on bottles, implement geo-tagging and tracking in distribution, review the lottery allotment system and fees, consider retailer margin changes, study sub-lease arrangements, and intensify action against illegal liquor shops to enhance transparency and curb spurious products.