December 23, 2025
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Ujjivan Small Finance Bank reports 200x ROI and 15% digital adoption via hyper-localised AI automation.
Ujjivan Small Finance Bank used an AI-led, hyper-localised, multi-channel automation platform to target the first 90 days of onboarding, addressing digital inertia, limited personalization, and multilingual communication needs. Automated journeys provided welcome flows, activation nudges, safe banking education, and cross-sell prompts across SMS, push, web, WhatsApp, and email, with regional-language campaigns producing high response rates and delivering a 200x ROI, 15% increase in digital adoption, and 14% improvement in cross-sell conversions.