July 8, 2025
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Financial awareness drive expands outreach to diverse communities to promote customer rights, safe digital banking, and fraud prevention.
Launch of a comprehensive financial awareness drive by a major NBFC to promote informed financial decision making and fraud prevention across diverse groups, focusing on customer rights, account operation, loan management, and digital banking security. The campaign uses a multi channel approach-web page, push/in app notifications, targeted social media, SMS/WhatsApp, and on the ground activations-plus comic strips, articles, videos, and a risk awareness mascot to maximise reach and accessibility.