March 6, 2026
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Inclusive public procurement expands market access for startups, women entrepreneurs and MSEs through digital storefronts and capacity building.
SWAYATT expands direct access of startups, women entrepreneurs, youth, MSEs and SHGs to public procurement via GeM by using digital infrastructure, dedicated storefronts, capacity building and ecosystem partnerships to reduce market entry barriers, improve discoverability among government buyers and promote transparent transactions; GeM reports sustained increases in participation and order volumes for these seller segments over the seven-year period, attributing growth to platform-driven inclusivity, outreach and targeted support measures.