Advertisement prohibitions bar misleading claims, guaranteed returns, unfair comparisons, improper performance references, and unauthorised institutional imagery in regulated promotions.
Regulation 16O prohibits advertisements containing misleading content, testimonials, assumptions, projections, or assurances of guaranteed, risk-free, indicative or fixed returns. It also bars unfair comparisons, disparagement, misleading asset-class comparisons, exploitation of investor inexperience, unauthorised use of institutional imagery, and improper past-performance claims. Vague unsupported descriptions such as high yield, high rated or high returns, as well as indecent, legally prohibited or otherwise specified communications, are prohibited.
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