Advertisement compliance prohibits misleading claims, return assurances, unfair comparisons and unsupported past-performance promotions to protect investors.

Regulation 16O prohibits advertisements containing misleading, deceptive, exaggerated or ambiguous claims, projections, testimonials, and assurances of guaranteed, risk-free or fixed returns. It also bars unfair comparisons, disparagement of regulated entities, misleading product comparisons, exploitation of investors' inexperience, unsupported high-return descriptors, and improper past-performance claims. Regulatory or reputed organisation logos, images and symbols require specific permission, while indecent, offensive and unlawful content is prohibited.

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