Non-advertising communications exclude factual, educational and client-responsive content unless they promote regulated products or solicit interest.
Regulation 16J excludes specified factual, educational, client-responsive and non-promotional communications from advertisement treatment. Educational communications require minimal incidental branding, no promotional call-to-action or inducement to purchase a specific product or service, and post facto reporting where education and awareness funds are used. Any communication that promotes products or services or solicits interest in obtaining them remains an advertisement.
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