Common advertisement code definitions govern advertising, celebrity participation, regulated entities, and supervisory oversight across specified intermediaries. Advertisement covers communications, endorsements and representations distributed through print, broadcast, digital, outdoor and similar media for ... Summary
Common advertisement code definitions govern advertising, celebrity participation, regulated entities, and supervisory oversight across specified intermediaries.
Advertisement covers communications, endorsements and representations distributed through print, broadcast, digital, outdoor and similar media for promoting, inviting or soliciting engagement with a regulated entity's products, services, brand or entity. Celebrity includes specified public figures, influencers, sports persons, programme participants, virtual influencers and persons capable of influencing viewers, but excludes specified senior personnel of an issuing regulated entity appearing in its advertisement. Regulated entities include securities-market intermediaries, mutual funds, asset management companies and portfolio managers, with designated supervisory bodies assigned to each category.
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