advertising space/time-sale of

[felix ka]

hai experts,

An advertising agency pays some remuneration to a company for utilizing their space for exhibiting an advertisement of another company(the agency's client). what is the service tax liability on the remuneration received from the agency under 'sale of advertising space/time'?

[YAGAY and SUN]

In our view, service tax will be payable on such taxable activities.

AI Summary

Sale of advertising space/time taxable as service; remuneration from agencies attracts service tax liability.
Remuneration received by a company for permitting use of its media or property to exhibit another party's advertisement constitutes a sale of advertising space/time and attracts service tax liability; the fee for providing advertising space/time is taxable consideration and must be treated as a taxable service.