TDS u/s. 194C

[Guest]

Payment is made to a film studio for advertisement shooting. Please clarify if TDS to be deducted at 1% u/s. 194c or at 10% u/s. 194J

[CAGOPALJI AGRAWAL]

Reply can not be given unless the full terms of the agreement is gone through.

[CASeetharaman KC]

Please check whether the work has been given as a contract for all the work including arrangement of models and other things required for the advertisement shoot . If this is so then the rate should be 1%. The contact if any needs to be scrutinised in any case

AI Summary

Debate Over Correct TDS Rate for Ad Shoot Payments: 1% Under Section 194C or 10% Under Section 194J? A query was raised regarding the appropriate Tax Deducted at Source (TDS) rate for payments made to a film studio for advertisement shooting, questioning whether it should be 1% under section 194C or 10% under section 194J. One response indicated that the full terms of the agreement need to be reviewed before determining the rate. Another response suggested that if the work is contracted to include arrangements for models and other requirements, the TDS should be 1%, emphasizing the necessity of scrutinizing the contract.