Guidelines for Foreign Direct Investment (FDI) on E-commerce
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FDI in e commerce: marketplace model permitted under automatic route; inventory based model disallowed with seller responsibility rules.
Marketplace model e commerce is permitted foreign investment under the automatic route while inventory based e commerce is not. Marketplace entities must act as facilitators, not own inventory, may provide support services (warehousing, logistics, order fulfilment, payment facilitation in conformity with Reserve Bank guidelines), must display seller contact details, leave post sale delivery and warranties to sellers, not influence sale prices, and ensure no single vendor or group accounts for more than twenty five percent of sales.