AI TextQuick Glance (AI)Headnote
Issues Involved:
1. Whether the Opposite Parties can be treated as a 'group' for the applicability of the provisions of Section 4 of the Competition Act, 2002.
2. Delineation of the relevant market.
3. Assessment of dominance in the relevant market.
4. Examination of alleged abusive conduct by the Adidas AG Group.
Issue-wise Detailed Analysis:
1. Whether the Opposite Parties can be treated as a 'group':
The Commission examined whether the Opposite Parties, i.e., M/s Adidas AG, M/s Reebok International Limited, and M/s Reebok India Company, could be considered a 'group' under Section 4 of the Competition Act, 2002. As per Explanation (b) of Section 5 of the Act, a 'group' includes enterprises that can exercise twenty-six percent or more of the voting rights, appoint more than fifty percent of the board of directors, or control the management or affairs of the other enterprise. The Commission observed that M/s Adidas AG acquired 100% equity in M/s Reebok International Limited on 02.08.2005, and M/s Reebok International Limited, through its wholly-owned subsidiary Reebok (Mauritius) Company Limited, owns 93.15% equity in M/s Reebok India Company. Thus, all the Opposite Parties can be treated as a 'group' for the purpose of Section 4 of the Act.
2. Delineation of the relevant market:
The Commission needed to delineate the relevant market to assess the dominance of the Adidas AG Group. The Informant contended that the market for premium branded sports goods, including footwear, sports apparel, and sports-specific equipment, constitutes a separate product market. The Commission noted that demand-side substitutability is crucial, as consumers would not consider non-branded sports goods as substitutes for premium branded sports goods due to different intended end-usage and substantial price differences. Therefore, the relevant product market was determined to be 'the market of premium sports goods.'
Regarding the relevant geographic market, the Informant suggested Noida as the relevant area. According to Section 2(s) of the Act, the relevant geographic market comprises an area where conditions of competition for supply or demand of goods or services are distinctly homogeneous. The Commission agreed that the territory of Noida is the relevant geographic market, as consumers prefer to purchase such products from easily accessible locations. Thus, the relevant market was defined as 'the market of premium sports-goods in Noida.'
3. Assessment of dominance in the relevant market:
The Informant claimed that the Adidas AG Group held a dominant position in the relevant market, supported by an ICRIER study report stating that Reebok held 50% market share and Adidas held between 20%-25% in the premium branded sportswear market in India. Although the Informant did not provide specific market share data for Noida, the Commission inferred that the market share distribution in Noida would likely follow a similar pattern to the national level. Thus, the Commission prima facie viewed that the Adidas AG Group appeared to be in a dominant position in the relevant market.
4. Examination of alleged abusive conduct:
The Informant alleged that the terms of the franchisee agreement with the Opposite Party No. 3 were unfair and discriminatory compared to another franchisee agreement with M/s Neelkanth Traders. The differences included varying commission rates, minimum guaranteed payments, monthly rent payments, unilateral termination power, and no liberty to return unsold goods. The Informant argued that these acts contravened sections 4(2)(a)(i) and 4(2)(a)(ii) of the Act.
The Commission found two fundamental flaws in the allegations. Firstly, the agreement in question was entered into in 2003, before the alleged dominant group existed. Secondly, even if the dominance of the Adidas AG Group is accepted post-2005, the conduct remained the same as the agreement continued on the same terms and conditions. The Commission noted that differences between franchisee agreements entered into at different times do not necessarily constitute abuse. Furthermore, the Informant did not provide evidence of correspondence regarding dead stock between February 2009 and January 2014, raising doubts about the legitimacy of the claim.
Conclusion:
The Commission concluded that the conduct of the Adidas AG Group did not amount to any contravention of Section 4 of the Act. Despite the Adidas AG Group's dominant position in the relevant market, the facts did not show any violation of the provisions of Section 4. Therefore, the case was closed under Section 26(2) of the Act.
Adidas Cleared of Abuse Claims; No Evidence Found in Noida Sports Goods Market.
The Commission concluded that the conduct of the Adidas AG Group did not contravene Section 4 of the Competition Act, 2002. Despite being in a dominant position within the defined relevant market of premium sports goods in Noida, the Commission found no evidence of abusive practices. The allegations regarding unfair franchise agreements were deemed unsubstantiated, as the agreements predated the group's dominance and lacked evidence of discriminatory conduct. Consequently, the case was closed under Section 26(2) of the Act, indicating no further action was warranted.
Group (Explanation (b) of Section 5) - abuse of dominant position under Section 4 of the Competition Act, 2002 - relevant product market - premium sports goods - relevant geographic market - market of premium sports goods in Noida - demand-side substitutability - discriminatory conditions and differential treatment - prima facie assessment of dominanceGroup (Explanation (b) of Section 5) - All Opposite Parties constitute a 'group' for the purposes of Section 4 of the Act. - HELD THAT: - The Commission examined the corporate holdings and noted that Opposite Party No.1 acquired 100% equity in Opposite Party No.2 on 02.08.2005, and Opposite Party No.2, through its wholly-owned subsidiary, owns 93.15% equity in Opposite Party No.3. Applying Explanation (b) of Section 5, which defines 'group' by the ability to exercise specified voting rights or control management, the Commission concluded that the entities fall within the statutory definition of a group and thus can be considered together for assessing liability under Section 4. [Paras 12, 13]The Opposite Parties are a 'group' within the meaning of the Act.Relevant product market - premium sports goods - relevant geographic market - market of premium sports goods in Noida - demand-side substitutability - prima facie assessment of dominance - The relevant market is the market for premium sports goods and the relevant geographic market is Noida; on a prima facie basis the Adidas AG Group appears dominant in that market. - HELD THAT: - The Commission applied demand-side substitutability to delineate the product market, observing that premium branded sports goods have distinct end-uses and consumer groups from non-branded goods and thus constitute a separate relevant product market. For geographic delineation, the Commission relied on the statutory concept of homogenous conditions of competition and the practical consideration that consumers prefer accessible local locations, concluding that Noida constitutes the relevant geographic market for the franchise at issue. Although the Informant provided only all-India market share data, the Commission accepted prima facie that market shares in Noida would not be substantially different and, therefore, that the Adidas AG Group appears to hold a dominant position in the defined relevant market. [Paras 14, 16, 17, 18]The relevant market is premium sports goods in Noida, and prima facie the Adidas AG Group is dominant in that market.Abuse of dominant position under Section 4 of the Competition Act, 2002 - discriminatory conditions and differential treatment - prima facie assessment of dominance - The allegations do not, on the material before the Commission, constitute an abuse of dominant position under Section 4 and the matter is to be closed under Section 26(2). - HELD THAT: - The Commission considered the Informant's claims of unfair and discriminatory terms in a 2003 franchise agreement and differential treatment vis-a -vis a 2006 franchise agreement with another franchisee. Two decisive factors weighed against finding abuse: (a) the impugned agreement was executed in 2003 before the formation of the alleged dominant group in 2005, and (b) the terms complained of were not shown to have been imposed post-formation of dominance or to have continued in a manner establishing discriminatory abuse. The Commission noted that commercial arrangements may evolve and a manufacturer need not adhere to a single template; the margin difference relied upon was not substantial and renewal/termination terms were mutually agreed. The allegation concerning failure to take back dead stock was held not to raise a competition concern, and the long gap between the last sale in 2009 and correspondence in 2014 undermined the claim that harm flowed from continuing anti-competitive effects. On the available record the Commission found the allegations baseless and not amounting to abuse under Section 4. [Paras 22, 23, 24, 25, 26]Prima facie no contravention of Section 4 is made out; the case is closed under Section 26(2) of the Act.Final Conclusion: The Commission found that (i) the Opposite Parties constitute a 'group' under the Act, (ii) the relevant market is the market for premium sports goods in Noida and the Adidas AG Group appears prima facie dominant therein, but (iii) the informant's allegations do not prima facie establish an abuse of dominance under Section 4, and accordingly the matter is closed under Section 26(2).