<h1>Global retailer opens IP-themed flagship store; faces IP licensing, consumer promotion, permitting, advertising, franchising and contract risks</h1> A global retailer opened a flagship experiential IP-themed store in a central Bangkok shopping district, occupying over 1,000 m2 across multiple floors and offering thousands of SKUs predominantly featuring licensed characters. Key legal issues include intellectual property and licensing arrangements for numerous third-party characters and in-house IP, compliance with Thai consumer protection and promotional laws for prize-linked social media campaigns, permitting and building renovation approvals for the refurbished premises, advertising and trademark use, potential franchising or foreign investment rules affecting expansion, and contract management for supply, marketing and artist-incubation agreements.