<h1>Beverage brand stages lakeside launch with tribute performance and branded boats, raising IP, licensing, and advertising concerns</h1> A beverage company staged a branded launch event on Dal Lake featuring a high-profile singer performing a tribute to a centenary of a deceased artist, attracting over 15,000 attendees and using branded boats as promotional assets. The press release frames the activity as a partnership aligning the product with regional heritage and luxury, highlights marketing claims about emotional and cultural resonance, and promotes geographic expansion. The item is a distributed press release under an arrangement with a news agency that disclaims editorial responsibility, raising typical issues of promotional representation, intellectual property (tribute/performance rights), and event-related licensing and permitting.