<h1>Draft IT rules would force platforms to label synthetic content, embed metadata, add permanent IDs and verification</h1> A government ministry has proposed draft amendments to IT rules requiring platforms and intermediaries to label and embed metadata in synthetically generated content, define 'synthetically generated information,' and impose enhanced due-diligence, verification and declaration obligations on large social media services. Key measures include prominent visible/audible markers covering at least 10% of visual display or initial audio duration, permanent unique identifiers that intermediaries must not alter or remove, and reasonable technical measures to verify user declarations. The draft links intermediary protections to compliance, aims to improve traceability and accountability, and is open for public comment until November 6, 2025.