<h1>Record car drift claim raises advertising accuracy, product liability, endorsement disclosure, IP and safety compliance concerns under Section 5 rules</h1> A motorsport press release reports that a driver set a Guinness World Record for highest-altitude car drift at Umling La, aided by a tyre manufacturer's premium product, and highlights corporate innovation and safety credentials. Legal issues include accuracy and substantiation of performance and comparative claims under advertising and consumer protection law, potential product liability exposure from extreme-condition use, endorsement/disclosure rules for sponsored achievements, and intellectual property or trademark use in publicity. Regulatory compliance with safety standards and truthful marketing disclosures and the press release disclaimer reduce but do not eliminate legal risk.