<h1>Legal risks for beverage company's retailer cooling and self-ordering rollout: competition (Secs 3-4), contracts, data, safety, warranties</h1> A beverage company and its local bottlers launched a program supplying cooling equipment and a digital self-ordering platform to thousands of small retail outlets in New Delhi, aiming to boost sales, shelf life and operational efficiency. Key legal considerations include competition and distribution law (potential exclusive supply or tying concerns), contract terms with retailers, data protection and AI governance for the platform, product safety and labeling obligations, and liabilities arising from equipment installation and maintenance. Regulatory compliance with local trade, consumer protection and advertising rules, and documentation of consent, service-level commitments and warranty/indemnity provisions will be central to risk management.