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        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.

        Provisions expressly mentioned in the judgment/order text.

        <h1>Cultural marketing campaign chronicles decades of Durga Pujo through a film and reimagined taxis, blending nostalgia and youth appeal.</h1> Asian Paints presents a commemorative multimedia campaign for the 40th anniversary of Sharad Shamman centred on a film, 'Choltey Choltey Chollish,' that chronicles Durga Pujo's evolution across decades. The campaign uses a reimagined yellow taxi as a mobile canvas to depict decade-specific motifs, pairs nostalgic storytelling with contemporary music and immersive visuals to engage younger audiences, and positions the initiative as both a tribute to artisans and an affirmation of the brand's role in sustaining and amplifying local cultural expression.

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