<h1>Legal checklist for cultural award marketing: IP, trademarks, publicity, permits, licenses, and contractor agreements for taxi film campaign</h1> A corporate marketing campaign celebrates a 40-year cultural award by transforming city taxis and producing a film tracing festival evolution; legal considerations include intellectual property rights in the film, designs, music and painted taxi motifs, clearances for use of public imagery and city property, and contracts with creative agencies and artisans. Advertising and trademark risks include potential misleading claims about custodianship of cultural heritage and proper brand attribution. Rights-of-publicity, permits for vehicle modifications and public displays, and documentation of licensing for AR/VR elements and archival materials should be secured to mitigate infringement and regulatory exposure.