<h1>Legal checklist for sports breast cancer awareness campaign: sponsorship rules, NGO due diligence, health claims, IP and disclosures</h1> An insurance company and a national cricket board partnered to promote breast cancer awareness by having the national women's team wear branded pink jerseys during an international match and integrating campaign elements into match-day assets; a celebrity survivor participated in a pre-match ceremony. The initiative includes distribution targets for awareness kits to underprivileged women through an NGO and links promotional metrics to charitable distributions. Legal considerations include compliance with sports advertising and sponsorship rules, charitable solicitation and NGO partnership due diligence, health-claim accuracy in public messaging, intellectual property use of logos, and regulatory disclosure obligations.