https://www.taxtmi.com/news?id=56420 SBI Life partnered with the national cricket board to run a breast cancer awareness campaign using match-day activations: pink Thanks A Dot jerseys, pitch branding, and a dot ball linked distribution mechanism to deliver awareness kits to underprivileged women. The programme deployed Project Hug of Life-hot-water bags with 3D simulated lumps-to train and remind women about breast self-examination, paired with NGO distribution and year round community engagement, framing early detection alongside financial preparedness under the sponsor's CSR approach. en-us Mon, 22 Sep 2025 11:16:02 +0530 Mon, 22 Sep 2025 11:16:02 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=56420 SBI Life partnered with the national cricket board to run a breast cancer awareness campaign using match-day activations: pink Thanks A Dot jerseys, pitch branding, and a dot ball linked distribution mechanism to deliver awareness kits to underprivileged women. The programme deployed Project Hug of Life-hot-water bags with 3D simulated lumps-to train and remind women about breast self-examination, paired with NGO distribution and year round community engagement, framing early detection alongside financial preparedness under the sponsor's CSR approach. News - Mon, 22 Sep 2025 11:16:02 +0530 https://www.taxtmi.com/news?id=56420