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        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.

        Provisions expressly mentioned in the judgment/order text.

        <h1>Ready-to-drink market surge reshapes brand strategies, with quick commerce and health-forward formats driving rapid online adoption.</h1> India's ready-to-drink beverage market is rapidly shifting from carbonated colas to non-carbonated, health-forward formats, with online channels-particularly quick commerce-driving major share gains and serving as a live testing and fulfilment platform. Brands must reposition products around health, lifestyle or convenience, leverage quick commerce for real-time launches and feedback, and differentiate through packaging, nutrition claims, and innovative formats to capture accelerated growth.

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