<h1>India's RTD beverage market surges as online sales jump 52% in Q2 2024, quick commerce drives majority</h1> A market research report from a consulting firm finds India's ready-to-drink (RTD) beverage sector rapidly expanding, with the online segment rising 52% year-on-year to exceed USD 121 million in Q2 2024 and quick-commerce platforms accounting for over 57% of online sales. Non-carbonated, health-oriented RTDs-fruit juices, functional blends and dairy-based drinks-led growth, while traditional carbonated colas lagged. The report advises brands to realign positioning toward lifestyle and health, use quick commerce for real-time testing and direct-to-consumer strategies, and differentiate via formats, packaging and nutrition claims to capture accelerating demand.