https://www.taxtmi.com/news?id=54561 India's ready-to-drink beverage market is rapidly shifting from carbonated colas to non-carbonated, health-forward formats, with online channels-particularly quick commerce-driving major share gains and serving as a live testing and fulfilment platform. Brands must reposition products around health, lifestyle or convenience, leverage quick commerce for real-time launches and feedback, and differentiate through packaging, nutrition claims, and innovative formats to capture accelerated growth. en-us Thu, 04 Sep 2025 12:01:04 +0530 Thu, 04 Sep 2025 12:01:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=54561 India's ready-to-drink beverage market is rapidly shifting from carbonated colas to non-carbonated, health-forward formats, with online channels-particularly quick commerce-driving major share gains and serving as a live testing and fulfilment platform. Brands must reposition products around health, lifestyle or convenience, leverage quick commerce for real-time launches and feedback, and differentiate through packaging, nutrition claims, and innovative formats to capture accelerated growth. News - Thu, 04 Sep 2025 12:01:04 +0530 https://www.taxtmi.com/news?id=54561