<h1>Major beverage campaign raises legal risks over accuracy, IP, consent, competition, and advertising disclosure for retailer promotions</h1> A major beverage company issued a press release announcing a nationwide marketing campaign celebrating local retailers, describing investments in retail infrastructure, training programs, and digital tools, and claiming a network of millions of retail partners and distributors. The release promotes commercial materials (portraits, films) and highlights product ranges and sustainability initiatives. Legal considerations include accuracy of quantitative and sustainability claims, potential advertising and consumer-protection scrutiny, intellectual property and consent for portrayed retailers, competition and distribution law implications of close retailer relationships, and the publisher's disclaimer disavowing editorial responsibility.