<h1>Consumer regulator fines beauty firm Rs 3 lakh for misleading slimming ads claiming instant permanent weight loss</h1> The national consumer protection authority fined a beauty services company Rs 3 lakh for publishing misleading advertisements about slimming treatments, finding claims of drastic weight loss and inch reduction in a single session exceeded the actual regulatory approval for the CoolSculpting device and portrayed the procedure as a permanent weight-loss solution. The matter arose from a consumer complaint and sector monitoring; the authority's investigation concluded the ads were deceptive and issued the monetary penalty along with mandatory advisories the company must follow in future advertising.