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CCPA imposes Rs 3 lakh fine on VLCC for misleading ads on slimming treatments
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....CPA imposes Rs 3 lakh fine on VLCC for misleading ads on slimming treatments<BR>PTI News<BR>Dated:- 23-8-2025<BR>PTI<BR>New Delhi, Aug 23 (PTI) The Central Consumer Protection Authority (CCPA) has imp....
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....osed Rs 3 lakh fine on VLCC Ltd for publishing misleading advertisements related to slimming treatments. In a statement on Saturday, the Department of Consumer Affairs said the penalty has been impo....
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....sed on VLCC "for publishing misleading advertisements regarding fat-loss and slimming treatments through the use of the US-FDA approved CoolSculpting procedure/machine." The department said the VLCC....
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.... matter came into notice through a complaint and monitoring of ads in the beauty sector. "On examination, it was found that VLCC was making exaggerated claims of drastic weight loss and inch reducti....
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....on within a single session, which went far beyond the actual approval granted to the CoolSculpting machine, thereby misleading consumers," the statement said. During the investigation, CCPA found th....
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....at VLCC's advertisements projected CoolSculpting and related procedures as a permanent weight-loss and size-reduction solution. CCPA imposed a penalty of Rs 3 lakh on VLCC and also issued certain ad....
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....visories which should be strictly followed in its future advertisements. PTI MJH ANU ANU<BR> News - Press release - PIB....